Place or between emphasis tags, and add line breaks to make the text display on four lines.

<html>
<head>
  <title>Cheese Land</title>
</head>
<body>
  The gooey, the blue and the ubiquitous<br>
  Browse through our online selection<br>
  <em>or</em><br>
  Drop by to have a taste
</body>
</html>]]>

Make sure to pick <br> followed by <br> and then <em>, </em>, <br>.